EMS3O1 –
Media Studies
English
Media is like every other English course you’ve taken, in that you will do the
same things (you will be presented with a text, you will think about said text,
and you will be asked to respond to said text) – the difference is that this
course uses films, TV, video games, and other forms of ‘media’ as the texts
rather than the poems, short stories, novels and plays used in traditional
English class. Get it?
Specifically,
you will have to navigate these 4 units to earn the EMS3O1 credit.
Description Percent of Final Mark
************************************************************************************************************
Unit
1 – Different Forms of Media
20%
Student
will get their feet wet in this introductory unit as they wade into the media
pool.
Gaining
an appreciation of how different media create meaning will be the focus.
à Early Media
à TV
à Films
à Video Games
à Computers and the
Internet
Unit
2 – Constructing Reality
15%
Students
will continue their exploration into media but will now move towards gaining an
Understanding
of how and why media is created.
à HOW is Media
Created?
à WHY is Media
Created?
à Deconstructing Media
Unit
3 – Media and You 15%
Now
students will get the chance to see how the world of Media impacts and
interacts with their everyday.
à The Media Machine
and Social Media
à Your Life WithOUT
Media
à Media Job Report
Unit
4 – Advertising 20%
The
big bad wolf of Media – advertising is pervasive, so we might as well try to
understand how it works.
à Ad Basics
à Analyze THAT
à TV Ads
à Promote THIS
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Culminating Task 30%
Raise the HYPE!
àStudents
will try their hand at creating awareness for a
product/cause/idea of their choice.
àA
proposal/pitch will be created to plan out the campaign
àMultiple
media formats will be needed to create sufficient hype!
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