Good, we're getting close now - but we still need to talk about one of the major tools for advertisers - television. This is the 'big dog' of the advertising world. We hear about lots of new and innovaticve methods including guerilla marketing and internet banners and social advertising, but the primary form of advertising we face today is that published on TV screens all across the world. The most expensive ads in the world (you can watch them here) are all on the TV. So there must be something to that - no?
In any event, here is the assignment package - if you have any questions about this, let's talk. Seriously!
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