UNIT 4 - ADVERTISING
OK. The last unit of this course - let's get cracking. Now we're going to spend some time talking about advertising. Ads are pervasive - they are a major element of our modern landscape and there are few places where we can go and NOT be inundated by their appeals. They're also designed to take our money away from us, so it's not a bad idea to know what they're about and how they work.
Anyway, here is the assignment sheet. You will spend most of your time learning about the two main methods of advertising - the appeal and the claim. Learn to know the difference, and more importantly, how to keep your hard earned money in your pocket and not the advertisers.
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